French conglomerate and former Activision parent Vivendi is reportedly honing in on publisher Ubisoft, with an acquisition expected by the end of this year.

This comes via a new report from Reuters, with the publication’s sources saying that advertising group Havas and Ubisoft are the first on Vivendi’s takeover list as it attempts a major expansion this year. The expansion is reportedly an act to appease investor concerns after Vivendi’s shares dropped 3% despite the fact Chairman Vincent Bollore has spent nearly 15 billion Euros on shareholders and acquisitions.

Vivendi currently owns 25% of Ubisoft and has been jockeying to buy the company after it acquired Gameloft. Ubisoft heads Michel Guillemot and Yves Guillemot have been actively against the takeover, and last year reached out to Canadian investors to stay independent.

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